The private computer (PC) market in Thailand is predicted to expand by 7.9% this yr, pushed by the growing demand from companies in search of digital transformation, according to IDC Thailand’s market analyst. More of 2023 saw the market contract by 20.3% year-on-year, nevertheless it skilled a 12.9% progress quarter-on-quarter because of client spending by way of the government’s “Shop Dee Mee Kuen” scheme.
Puwanart Pientanyakij, a market analyst for device analysis at IDC Thailand, referred to the IDC Worldwide Quarterly PC Device Tracker, which indicated that Thailand achieved 566,000 unit gross sales in the first quarter. The client section led the decline, with shipments dropping 31.1% year-on-year to 339,000 models.
IDC Thailand said that distributors have been concentrating on reducing channel inventory since last yr, following the decrease in demand after the pandemic. Most market gamers efficiently lowered their inventory to beneath 14 weeks of stock, enabling them to increase the sell-in of recent gaming notebooks with the most recent technology of graphic cards. The Shop Dee Mee Kuen scheme additionally helped revive client demand.
In the first quarter, the commercial section experienced a four.1% year-on-year progress and a 5.2% sequential growth, reaching 226,000 unit sales. This development was attributed to public sector spending previous to the May election and large enterprises, notably in the banking sector, investing in PC renewals, security, and knowledge transformation.
Regarding the top-five market share in the first quarter, HP Inc secured 18.5% because of its marketing campaign, which helped handle inventory and boost new client shipments. HP additionally closed a quantity of offers within the public sector and a really massive enterprise phase. Lenovo ranked second with 17%, nevertheless it took the lead in the commercial market because of a quantity of wins within the public sector and enterprise segment.
Asus secured third place with a 15.8% share and maintained its place as the market leader within the consumer market. The company benefited from launching new gaming units, which helped it lead branded gaming notebooks in the first quarter of 2023.
Dell Technologies ranked fourth with a 13.1% market share. Despite most of Dell’s tasks being delivered in the previous quarter, it was one of many few manufacturers to point out year-on-year development in business notebook shipments as a result of a number of deals within the company market.
Acer Group claimed fifth place with a 10.7% share. The vendor closed several deals within the public sector and really massive enterprise segments, whereas specializing in correcting channel inventory in the client section, reported Bangkok Post. Puwanart said…