Porsche Asia Pacific is celebrating 30 years of its high-performance sports activities automobile in Thailand with a brand new multi-coloured bespoke Porsche 911 Carrera GTS in honour of the importance of colors in the kingdom.
The German luxurious automobile was first launched to the Thai market in 2002 with the institution of Porsche (Thailand) Limited, a subsidiary of Porsche Asia Pacific Pte Ltd. Since then, the corporate has been providing its range of sports activities cars and SUVs to customers in Thailand.
Thailand is a particular place for Porsche, and Bangkok has become the home to the most important Porsche gathering in Southeast Asia, referred to as Das Treffen – which means “The Meeting” in German. During the occasion, each technology of Porsche cars, in addition to a various group of fans of all ages, come together to celebrate their love for the brand. The seventh version of the gathering was held in January, and it kicked off the 12 months of celebrations, reported the Porsche newsroom.
To honour the anniversary, Porsche Asia Pacific launched a campaign that celebrates Thailand’s unique tradition and the significance of colours in Thai life.
In Thailand, every day of the week represents a particular color, and it is thought of among the many Thai folks that the colour of the day they were born is their lucky allure. The campaign, called “Dreams in Colours,” celebrates the dreamers of Thailand based on their particular person colors and private aspirations.
The marketing campaign goals to showcase the significance of colours in Thai tradition and the desires that replicate enduring passion. Yannick Ott, Marketing Director of Porsche Asia Pacific, said…
“Being pushed by desires has all the time been a central tenet for Porsche, and we all know that the fantastic factor about goals comes from their infinite possibilities. With this campaign, we need to have fun the uniqueness and individuality of dreamers towards the backdrop of the vivid colourscape that Thailand is so renowned for.”
The “Dreams in Colours” marketing campaign contains a film directed by Bangkok-born filmmaker Morvasu. The brand film tells the story of a father’s dream to see his daughter succeed and a daughter’s endeavour to find her path to fulfilment. Crazy how desires are a kaleidoscope of colors and celebrates those who are pushed by their goals.
Sidhaesh Subrah, Managing Director of Keko Singapore, said…
“Creativity is inherent to culture, especially one that’s as rich and vibrant as that of Thailand. With the ‘Dreams in Colours’ campaign, we have been able to honour a timeless custom through the lens of an iconic model, in a means that celebrates those who are pushed by desires.”