BEC World, the operator of Thailand‘s Channel 3, is embarking on a metamorphosis to turn into a quantity one content material provider and increase its revenue streams within the digital content platform and international content licensing sectors. Surin Krittayaphongphun, president of TV business and govt director at BEC World, mentioned this strategic transfer aims to ensure the company’s survival and sustainable development in the face of changing shopper behaviour and the digital disruption period.
Currently, the company’s revenue from its TV business contributes 85-88% of the total income, but this is predicted to lower to 70% within the next 5 years. To counter this, BEC World plans to develop its income from world content licensing, artist management, movie and music content. The digital content material platform enterprise and international content licensing are anticipated to account for 15-25% of the whole revenue within the next five years.
BEC World’s digital enterprise contains the CH3 Plus utility free of charge online content viewership and a Channel3 Plus premium paid subscription model. The company has additionally licensed content abroad, including Southeast Asian nations and some African international locations. By the top of this yr, it goals to have 10 million viewers of CH3 Plus and 300,000 paid subscriptions for Channel3 Plus premium.
“We’re reworking into a number one content material supplier by constructing single content material on a multiplatform,” said Surin Krittayaphongphun.
Soaring at present spends 3 billion baht per year on the production of TV dramas, which make up the channel’s core revenue. BEC World plans to expand its offerings beyond TV dramas adapted from novels, with a give attention to developing content based mostly on successful international TV dramas.
Surin Krittayaphongphun additionally anticipates the company’s revenue to grow in the second quarter, pushed by the recognition of its Royal Doctor TV drama. TV dramas generate 54% of the company’s whole revenue, while information content accounts for 36%.
“Since the second quarter, political debate programmes and information saw a rise in promoting and this situation is predicted to continue this 12 months because the political uncertainty is attracting the audience’s curiosity,” Surin Krittayaphongphun mentioned..